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The practical grant{manual} on a spelling of slogans for websites

What is the slogan and as it{he} can be used on a website


Getting on a website the visitor should not guess where he has got, to that the given site is devoted, he can receive what helpful information here. In other words the subject of a site should be designated completely precisely from the very beginning. The subject of a site will look very effectively if her  to designate with the help of a slogan. In my opinion, the following is possible to define: a slogan this all advertising company in the compressed kind.

Let's consider creation of slogans on a concrete example. We shall assume on shop has the site and is engaged in sale of home appliances. Our site - "Domotenika" is called.

Production of a problem


What do we want to say to our potential clients? In the given concrete case (I have in view of a slogan for a website) we want to show the visitor to that our site is devoted and than he is better than other similar sites.

The analysis of slogans of competitors


Working with the given subjects, I have found the following variants. As not in one of below listed slogans accord with a name of a brand is not used, I shall not sound the name of firms.


- Technologies of comfort

… - will satisfy any needs{requirements}

… - outside of politics, out of competition


Think, with what parameters competitors operate? What do they want to emphasize in the advertising slogans? What receptions use? Probably, what exactly such analysis natolknet you on the interesting decision.

Selection of keywords


Keywords, i.e. words having « marketing value » for the visitor of a site, should be present at a created slogan without fail. For that, cht oby to pick up such words, set to itself some questions:


- What need{requirement} the client wants to satisfy, getting the similar goods?

- On what or whom your goods influence?

- In what situation it is applied?

- What his  principle of action?


For convenience of processing, we shall place the words found by us in the table:


The found words Synonyms

Conveniently well, pleasantly

Comfort Luxury

Care trusteeship

Qualitative Worthy, high-standard

Needs{Requirements} Searches


As given clause{article} does not apply for a universal statement of a material on drawing up of slogans, we shall stop while on it.


ATTENTION


At a spelling of slogans necessarily use corresponding dictionaries: the dictionary of synonyms and antonyms of Russian, the dictionary of proverbs and sayings, the phraseological dictionary, collections of popular phrases from movies, the dictionary of rhymes, etc. If you do not want to waste precious time use such dictionaries in ehlektro nnom a kind. At desire of them it is possible to find on the Internet.


Selecting keywords, do not overlook that they should bear{carry} in themselves the "useful" information for the client. So, words are written out, business for small - to find successful art reception with which help our slogan will be written.


Use of the dictionary of proverbs and sayings and the collection of "winged" phrases from movies


In any text editor it is hammered in search the keywords found by us (in words to hammer without the terminations{endings} better) and we select the most successful variants. The phrase has seemed to me successful and a known movie « to live well, and it is good to live even better ». After small updating it has turned out:


The life is good - when to live well.


Use of repeating words


Pay attention to what designs use known firms at drawing up of slogans. They: « ours - yours », « all - for all », « you - we », « a minimum - a maximum » and t.p.. Using one of similar the design and our keywords at us managed the following phrase:


Minimum of expenses - a maximum of convenience.


Use of single-root words with opposite value


For example « terrible - fearless », « care - carelessness », « small - considerable ». As an illustration of this reception the slogan can serve:


Care of your carelessness.


Use of identical words


This reception often is used in Russian kopirajtinge. I shall result some examples:


- Magazine " Motor " - worthy magazine about worthy automobiles.

- Firm " Party{Set;In lots} » - outside of politics, out of competition.

- Automobile " IZH " - our automobile for our roads.

- Firm " Alan " - the automobile for all and all for the automobile.


Try to replace keywords in the above-named phrases with the keywords. At me the phrase has turned out:


Comfort for all and all for comfort.


Use of the dictionary of phraseological units of Russian


Phraseological unit is called - a steady combination of words, oblad ajuhhee as a rule as complete value.

At use of the given reception, also I recommend to use the phraseological dictionary in an electronic kind. We put keywords in "search" and we look that gives out our text editor:


- A head to be higher.

- A trick.

- Streljannyj a sparrow.

- To get the hand.


Using the given reception, at me the phrase has turned out:


DOMOTEKHNIKA

Comfort in the house - a trick


I hope, that the methods described above, will expand your opportunities in creative search at a spelling of effective advertising phrases.