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Promotion of a site with the help of bulletin boards

Than bulletin boards for promotion are good?


1.         They are free-of-charge

2.         It is a lot of them

3.         Your announcement can be stored{kept} for a long time enough

4.         Your announcement proindeksiruetsja the search engine that raises probability of a presence{finding} of your site your potential client through search in the search engine

5.         The index of citing (from a Yandex) your site raises at storage on various boards of your hyperlink. And the index of citing is, first, weight of your site in the Internet; second - the guarantor of deduction of attendance of your site - in fact while on your site in the Internet someone refers, the probability is high, that under this link someone will go on your site (and not times)


Lacks of bulletin boards:


1.         Fluidity of the information - your announcement will be "fresh" only short time

2.         Small survivability of many bulletin boards

3.         Low otklikaemost` on your announcements

4.         Difference of rules and forms of accommodation of announcements on different boards - is difficult to unify the form of submission of the announcement. Before filling of forms of those or other boards it is necessary to spend precious time on razdumyvanie, for the adaptation to conditions of a concrete board

5.         Hunting spammerovna yours e-mail


How to cope with these problems?


Fluidity of the information


That your announcement always was fresh, it is necessary to place it  more often. But, certainly, it is necessary to know when to stop and to not place the announcement too often. If your two identical announcements will be on one page of a bulletin board, consider, that one of them superfluous. Even if it will be placed on different pages of a bulletin board but if too will come across often to the same visitor of a bulletin board can count, that this visitor saw it  all once - he will not react to the same announcement more than once. Thus be protected anger of the moderator of a board - he can accept too often repeating your announcement for a spam, can remove all your announcements, and can and close to you access to the given bulletin board.


The most optimum term for repeated accommodation on an average bulletin board is a week.


There are, certainly, boards on which in day some hundreds announcements are placed. On such boards can easy place though some the announcements in day - they very easily in them will get lost.


Can use other tactics - to place the announcements more often, than it is necessary, but very masterly to change the text of the announcement. For example, to place all over again such announcement: " It is invited in the business. Details on adresu:... ". Then the following announcement: " Have got tired of job? Have a rest in business... ". The third announcement: " Free-of-charge we train in business. To enter the name it is possible on adresu:... ". And so on.


Small survivability of many bulletin boards


There is also such problem. See at known catalogues of bulletin boards - in many of them more than half of submitted bulletin boards do not exist any more. But there is a great variety of new bulletin boards (to find them is a problem !).


If at you not so it is a lot of time for search of new bulletin boards, use the most known and large boards - such boards live very for a long time!

Low otklikaemost` on your announcements


As though we would like, that on one announcement we would receive even one response - such practically does not happen. I have taken at random one bulletin board devoted to job - section of "Vacancy" on http://www.km.ru/job/ and have analysed otklikaemost` announcements of one firm - the Companies on selection of the personnel " AGENCY CONTACT " - http://www.kontakt.ru. On January, 23, 2002 on the given board it has been placed about 70 announcements of the given agency. What the response to these announcements (I do not take cases when the interested person has sent the letter on e-mail, specified in the announcement was, not coming on a site of agency)? On statistics Rejtinga@mail.ru, that day on a site of agency from the given bulletin board 10 visitors, that is one response to 7 announcements have gone. Very little. If you enter the announcements manually for reception of the response in 10 calls on your site you will need to spend for accommodation of announcements in the Internet not less than hour.


Output{Exit} here - in purchase of the special program on accommodation of your announcement on bulletin boards. In this case you can place for a short time interval the announcement on several hundreds boards. I know one quite good program on automatic accommodation of announcements on bulletin boards is EspAnadir Clasific Pro RE (and simplified version EspAnadir Clasific RE). Now this program allows to place your announcements on 1450 bulletin boards, and first of the submitted versions in addition contains the so-called Master on addition of boards - you can independently bring the boards found by you in a database of the program and with the help of the program to place the announcements and on these boards too.


The address of a site where you can meet the given program and to buy her  is http://www.espanadir.com/clasificrus/.


Cost of program EspAnadir Clasific Pro RE - 1500 roubles ($50.

Cost of program EspAnadir Clasific RE - 900 roubles ($30.


But beforehand I warn who does not have site. You should get out somehow, in fact the given program tries to solve the fourth lack of bulletin boards - absence of the uniform standard of the form of submission of announcements - and applies the universal form of submission of the announcement that means filling a maximum quantity of the required information on you, your announcement and your site (that is though you and do not have site, any URL you will need to specify).


Hunting spammerov on yours e-mail


Spammery is constant our problem which should be solved.


For some reason many readers till now ask me, that such a spam (probably, they did not collide{face} yet with such phenomenon). The spam is when on yours e-mail there come letters with advertisements/offers about which you asked nobody. Present, that day by day on your box there comes ten advertising letters which steal your money (if access to the Internet from you not free-of-charge) and irritate your nervous system.


Spammery hunt for each address exposed in the Internet, and furthermore - on e-mail addresses which you leave on a bulletin board together with the announcement. And, you e-mail gets in sight not only professional spammerov which collect special databases of e-mail addresses, but also less dangerous, but too rather annoying representatives of a different sort of business in a network who very much would like to introduce you to the project and are written to you with innocent - justificatory letters, starting{beginning} their lines: " We have dared to disturb you the letter as you have openly exposed yours e-mail on open spaces of the Internet ". Such businessmen are less dangerous, than professional spammery, they usually are content with one letter in your address, but such "well-wishers" a plenty too suffices. And the more actively you will be advertised on bulletin boards, the a lot spammerov a different sort will start to poison to you a life. And even if you suddenly will cease to give announcements on bulletin boards, the stream spammerskikh letters never will run low. Yours e-mail professional spammery will sell and resell to other colleagues - professionals.


Certainly, you can give the announcement on a bulletin board, not specifying yours e-mail. But thus you lose the most part of the potential clients (if you are engaged not simply in promotion of a site, but also business dealing as such). Not all Internet users, what the announcement came on a board with the purpose of search of the interesting announcement, like to come on promoted links, to them easier simply to write the letter. Therefore e-mail it is desirable to specify.


As to be? How to make so that to not lose a part of your clients and to not run on professional (and maloprofessional`nyj) a spam?


You can open additional e-mail the address on the free-of-charge server, for example, @mail.ru. To not be nervous at occurrence of each letter spammera, it is possible to store{keep} letters - responses to announcements directly on @mail.ru server, and then to look through them in quiet conditions, at once deleting obviously suspicious letters. But at this method the lack - spammeru will be possible to attract all the same your attention, and you will waste precious time, assorting blockages of letters, searching in them registered letters of your potential clients.


I have acted{arrived} a little in another way. I have decided to turn a spam to myself on advantage{benefit}.

What have I made? I have opened e-mail the address reklama1@getresponse.com on American avtorespondere GetResponse.com. GetResponse.com is a remarkable free-of-charge service, probably, I to you shall tell about him more in detail in the following releases.


How operates avtoresponder? On the above-stated American server, in personal e-mail reklama1@getresponse.com I bring the advertising information - I in her reklamiruju the two sites Domestic business and How to make business in the Internet and the Intersetevoj business. If someone will send to this address the letter (a spam or simply interested search) then will receive the answer with avtorespondera with my advertising. Thus I shall not receive any letters - all manual labour will carry out avtoresponder.


Here there can be some variants:

?         a) the interested person will respond To my announcement on a bulletin board (not spammer). He or will go on my site, or will send the letter on avtoresponder. And there and then will receive the detailed letter and on my sites (which I and reklamiruju with the help of bulletin boards), and about my project (which I as advance with the help of bulletin boards). If he will become interested in my information, he will go on my site behind more detailed information. If not will become interested - and let it pass.

?         b) I e-mail will get on eyes to the spammeru-nonprofessional, that is the person who does not want to be reputed spammera, but very much would likes to introduce all around to the offer (that is such author usually sends letters from the real address e-mail and it is usually limited to one letter in my address). In this case on the advertising information the given spammer-nonprofessional will receive from me the similar advertising letter. We shall be kvity. He has wanted to acquaint me with the project - I in the answer I acquaint it  with the project. His  efforts will not be gone zrja.

?         v) I e-mail will get in a database of the spammera-professional. Usually such professionals desert you massed advertising, and able so to operate post adjustments, that in a field " From: " heading of the letter it is specified another's e-mail, probably, the addressee who is not having any attitude{relation} to a spam. In this case my advertising letter with avtorespondera will get to the addressee, whose spammer address has inserted into a field " From: ". On this case I have inserted a polite first line into the advertising letter: " you have received this letter as you have responded to one of my announcements, placed on a board of free-of-charge announcements ", beforehand having protected yourselves from possible{probable} claims.

?         g) On some bulletin boards so-called robots - informants (my name as I do not know how they actually are called) operate. These robots will automatically inform you that your announcement is placed, or the period of storage of your announcement has already expired. In this case no trouble, if the robot will receive my advertising letter in reply to the information - let will apprehend it  as mutually polite reaction to the message.


So, whether it is necessary to use bulletin boards for promotion of a site?


If you have free time, that, certainly, costs{stands}. Whichever process on entering announcements on bulletin boards was labour-consuming, he will give positive result.


If you do not have free time, and your site has attendance over 1500 hosts in day, that, I think, it is possible to do without and bulletin boards. With such attendance much more effect visitings from catalogues and ratings will give an exchange of links with the help Clickexchange.ru, a banner exchange.


But if you have superfluous 900 (1500) roubles and you actively untwist the site - that do not regret your money to purchase of the program on automatic accommodation of announcements on bulletin boards. Competent use of this program will allow you to increase attendance of your site approximately by 100 and more visitors in day. And also will increase your index of citing and will raise probability of a presence{finding} of your site by search machines - that, in turn, even more will improve your result!