Partner Links: optimize an exchange of links

In 21 century, a century high as it seems to us, IT-technologies, sentimental and ridiculous old sci-fi books of the end of the beginning of 20 centuries seem. Probably, also ridiculous today's achievements of electronics, Internet - technology, search machines, their algorithms and ways of achievement of high ratings on them will seem in 100 years. The only thing in what it is possible to be beforehand confident is that in the Internet the good content and a fair competition will be always appreciated.

In due course all becomes more difficult and more difficult to optimize sites and to be engaged in their promotion. Times of "black", dishonest receptions of optimization, apparently, have irrevocably become a thing of the past, and it is natural, and fair methods considerably limit freedom of activity optimizatora and the web designer. For this reason the big attention now should be given that not numerous toolkit for fair optimization and promotion which now exists.

One of the most important and most complex  aspects of fair promotion of sites on poiskovikakh is increase of an index of citing, that is, quantity{amount}, and the main thing, quality of the pages referring on your site. An index of citing - one of the major criteria of a rating of relevance of a site to this or that search. This parameter has been entered by search machine Google and appears in algorithm of ranging Google as PageRank - a rating of page. Now the index of citing is to some extent used practically by all search machines, both Russian, and international. In a Runet by the main search machine for which the Index of Citing is the key factor of a rating of page, is JAndex. The search machine of a Runet second on popularity - Rambler - in the algorithm does not take into account quantity{amount} of links to page - the parameter of the traffic of page undertakes in attention.

To raise the Index of citing it is possible in several ways, for example registration of sites in catalogues, but the most effective way nevertheless is the exchange of links.

Except for increase of a rating, there is one more reason for an exchange of partner links - if the link to your resource is placed successfully, in a prominent place, and on a site which is close to your site on subjects, you can receive significant inflow of target visitors which can then turn to your clients.

But only to find a qualitative site on the necessary subjects, and then to agree with his  owner upon an exchange of links not always it turns out. As a rule, not each your competitor will wish to advertise you, it is natural, and job on an exchange of links can turn to real torture. However, progress does not cost on a place, and today she  can be automated in part, and, hence, to optimize.

Company NetPromoter <http://net-promoter.com/ru/>, on the bill at which already whole software package for management and promotions of sites, offers for domestic web designers completely new and at all not having analogues in a Runet a product - program Partner Links <http://net-promoter.com/ru/partnerlinks/>. In what image the program can help to adjust to the web designer partner attitudes{relations} with other web designers?

First, the program provides two ways of search of potential partners and one - sites which already refer to your site. Second, the program has the built - in post client with a set of ready patterns of letters with offers of cooperation. In the third, with the help of the program you can generate several clicks of the mouse a code of the link to a site of the partner, both graphic, and text, to insert her  into a code of your page of useful links and to load on the FTP-server about the help of internal loader FTP. Except for all above mentioned, the program is able still{even} - to check much a thematic index of citing (tIC) a site on a Yandex, to find the information on it  on poiskovikakh Yahoo and AllTheWeb, to display links of partners through extensive system of filters, monitorit` pages of partners and many other things.

It would seem, what for to search existing partners, in fact if they have already placed the link to your site, let so it and remains! Yes no, very much the other way, if the person has already placed the link to you you necessarily should support and develop attitudes{relations} with it , is especial if it highly rating site and gives many visitors.

Be relative potential partners then search occurs through search machines under two scripts - on a keyword and on sites which refer to sites of competitors.

The first way - you set a keyword which as it seems to you, as much as possible displays subjects of your site, and choose poiskoviki through which search will be carried out. Here the situation is simple - if you are engaged, say, in trade of automobiles a keyword, for example "automobiles" on a Yandex will give out to you many sites which also are engaged in automobile subjects. After acquaintance with sites which are on the first positions, you will make to yourselves impression, what sites are not your direct competitors by virtue of those or other circumstances - we shall say, trade in other stamps. Besides you can check up tIC a site, and from found to choose at what this parameter the highest. The second way - you set the address of the site - competitor and besides, choose search machines. In fact if your competitor managed to agree upon accommodation of links on these sites why and you to not try?

By search you can apply the whole system of filters of search of potential partners. So, you can set restriction on search of sites in separate domains, for example, to filter the sites which are taking place outside of the domain .ru, to set words or phrases (for example, offensivnogo character) at which presence{finding} on a site of the potential partner, the program will automatically exclude a site from the list to exclude separate addresses (for example, sites with which at you partner attitudes{relations} are already established).

Further - it is easier. After you see{overlook} a site and decide, that it  costs{stands} "zaimet`" in partners, you simply collect on it  all necessary information, and, having chosen the most suitable pattern, send on the address of the web designer of the given site the letter. Thus, the letter in spite of the fact that pisano on a pattern, will be personalized - the program will fill in corresponding fields in a pattern - a name of the owner, the address of his  site, a subject of his  site, and the letter will not look, as though written by the automatic device for thousand addressees. Certainly, small "misfire" if the web designer to whom you write, too is familiar with the program, but also it not a trouble can turn out. The program provides creation of unlimited quantity{amount} own kastomizirovannykh patterns which you can use on mnogu time, avoiding thus of repetitions. Moreover, having agreed about an exchange of links you can develop cooperation with the owner of a site and in other spheres, and it is very important for development of business.

Here it is necessary to mention one more prominent aspect of a "correct" exchange of links. It has above been said, that for correct promotion of a site matters not only quantity{amount}, but also quality of the link, that is "authoritativeness" of a referring site. Besides « qualities of the link » should be carried to concept also the text of the link, and also attributes for the text link and - for graphic. The phenomenon testifies to importance of the text of links « Google bomb ». The essence of it  will be, that American sajtovladel`cy the USA have amicably placed with themselves on sites of the link to a site with the official biography of the working president. The text of links « the pity loser » contained a phrase « miserable failure », that is. Result such mass flehsh-moba became that George Busha's site younger seem on the first place on this search though on the site such phrase, certainly, does not meet.

In letters to partners you also can ask to change them parameters of the link, to give the address of a graphic trade mark or the button of your site which will be used in the link.

After partner attitudes{relations} are established, you can trace the status of partner links, on a regular basis check, whether there is still a page referring to you on a site of the partner.

Well, you will say, in a Runet there are no similar programs. And whether there are competitors in the West? There are many networks on an exchange of links. You place the link to one site, your link in the answer is placed on several others. But this circuit hardly can be named effective. First, links to you are placed on casual sites - participants of a network. They can be absolutely irrelevant, that only will hurt to your rating, or at them will be extremely low Page Rank, or they in general for any reason will be fined poiskovikom, but presence on such sites of links to you is extremely undesirable. Besides target calls from such links, as a rule, will not be. Programs Arelis <http://arelis.com/> from company Axandra, LinKtoLinK <http://www.linktolink.com/>, ALink <http://www.info-pack.com/> possess similar functionality, but, unfortunately, any of them has no Russian interface and certainly, does not provide job with search machines of a Runet.