The manual on Link Popularity

What is link popularity?

Link popularity kharakterizujuet quantity{amount} and quality of sites on which there are links to your site. At present all basic search engines use link popularity. Especially here it is possible to allocate Google and Yahoo! (since Google delivers results for Yahoo!).

Link popularity is a factor which essentially enough influences ranging of pages of your site in search engines. Even if your pages are very well optimized, but there are no sites which would refer to yours achievement of high positions can be rather problematic, is especial in Google.

How it is possible to increase link popularity?

Since link popularity now is very important component at ranging pages by search engines, enough plenty of the programs assisting in this question to web designers is made. They unite in themselves linkingovye campaigns (linking campaigns), campaigns on an exchange of links, registration on FFA (Free-For-All) sites.

What is linkingovaja campaign?

Simply it is an exchange of links with other web designers, and conditions of an exchange are, etc. discussed with each web designer separately. Such exchange of links can be take away a lot of time and forces, but probably the effect from such campaign will bring to you more visitors, than you expected.

Some positive parties{sides} linkingovykh campaigns:

?         Links leaders on your site are pertinent, relevant and constant enough

?         You can supervise and edit the text of the link

?         Having received the link, you should not update something (as in prorammakh an exchange of links)

?         You will not receive a spam (it are notorious FFA)

?         You learn{find out} sites on your subject in the Network more.

It is a little cautions and minuses:

?         Linkngovye campaigns demand personal contact to the web designer (hence takes away time for correspondence, etc.)

?         Do not enter on a track spamera

Find a circle of sites devoted to a subject of your site

As you have aimed to lead{carry out} linkingovuju campaign, you should find your network colleagues. I.e. it is necessary to find other sites which give the information or services on the same subject, as your site. Difficulty of carrying out of this action depends on a subject of a site.

For example, if your site gives the information on a popular subject, such as the Internet marketing to find group of sites on a similar subject will not call difficulties.

Let's consider some ways of search of group of the sites similar to yours:

?         Associations

Probably the required group of sites is incorporated into any association (for example group of sites of an iron and steel industry) on the main site it will be possible to see the list of members. But be close{attentive} with a choice of partners, probably there there will be your direct competitors.

?         Online forums or conferences

Newsgroups, forums, various debatable sheets. This excellent{different} place to meet people engaged same, as you. I.e. probably they have sites on your subject.

The small list of English-speaking resources where it is possible to find such groups of people:

?         http: // www.egroups.com/-one of the best places for search of the necessary forums, newsgroups, etc.

?         http: // www.topica.com/-the resource similar is higher named, a different sort of a bulletin board, etc.

?         http: // www.deja.com/usenet - remains to one of the best search engines of newsgroups in Interenet.

Learn{Find out} the competitors

It is one of the easiest steps in all process linkingovoj campaigns. You, probably, already did{made} it, when thought over the plan for development of the the Internet of the project.

As prailo, you should not come into contact to the competitor and have a conversation about an exchange ssylkmi. Since it will be to one of you (or to both at once) is unprofitable. But sometimes, it is usual so it happens with information resources, competitors without ceremony exchange with each other links.

Identification of competitors all the same is important, in fact you will use their sites for construction own linkingovoj campaigns.

?         Use search engines

It is the excellent tool for search of competitors, simply enter the keywords into a line of search and consider sites, which in top of the list of results.

?         Write down URL'HH competitors

On the following step when will investigate your competitors, they will be necessary for you to find the sites interested in contact to you.

For example: on search of competitors in the field of abc-books (well and tutorials) (ABC Textbooks), the following sites are found:

?        Ecampus.com

?        VarsityBooks.com

?        Efollett.com

Define{Determine} links to competitors

Now, when you have already found competitors (at least 3), you can use the received data to find sites which will be interested obmenjatsja with you links.

Find sites which have exchanged links with one of your competitors, contact the web designer and suggest obmenjatsja links. In fact if this site has exchanged links or simply has the link to a site podbnyj to yours why him to not put the link and to your site. There are also exceptions about which it will be said later.

Accommodation of links

The search engines using spiders, such as: AltaVista, Google, Excite, create something like a map of the Network which is based on communications{connections} by links of resources among themselves. Google, for example, uses link popularity, as the most important factor in definition of relevance of page.

To you has carried, such search engines allow to carry out researches of concrete sites be relative link popularity. I.e. it is possible to learn{find out} what sites refer to the site necessary to you.

In this grant{manual} we shall use Google for researches since Google has very big database and pays the big attention link popularity.

That it is necessary to do{make}:

?         Descend{Go} on Google.com

?         In the form of search enter link: and URL a site of the competitor.

So:

link:ecampus.com

?         Estimate a site

?         See{Overlook} links of search results.

?         Find e-mail the address and a name.

Rating of sites

Not each site will put the link to yours, you should find such sites which are most interested to put on you the link. Estimate sites by the following criteria:

1. Relevance

Link popularity it not only a plenty of links from everywhere. No, still very much which link has great value conducts on your site. Search engines estimate links under the text and the description by which the link is accompanied. It means, that you should select sites, whenever possible, anyhow connected with your subject.

Example:

It is better to receive for the site chosen for studying (about abc-books) the link from an educational resource, rather than from a site, which subject the aviation industry.

2. Probability

What probability, what Microsoft or Amazon will put the link to your site? Likely very small. Hence, avoid very large sites, which and so have a plenty of the links referring on them.

3. Popularity

Such search engines as Google, Excite, etc., still estimate popularity of a resource referring on you. I.e. if the site to which, in turn, refers other 2 sites refers to you. That the weight of the link from such site will be insignificant. And if the link to your site costs{stands} on a site very popular, i.e. many other sites refer to him , the weight of the link from him  will be much higher.

For example:

On a site about our abc-books we would ask to put the link at sites: ShopLoop.com and Digital-Librarian.com. These are average sites so, probability of that they will put the link normal.

Competition and partnership

Many of your competitors will refuse to put the link to your site. Also it is not necessary after that to despair. It is quite understandable and predicted reaction. For example, if you untwist a site of advertising agency, you do not think, that AdBusters will put the link to your site.

Whether also consider the prospective site is connected to your that competitor or otherwise. Whether his  goods are sold on him? Or something similar. Try to avoid the conflict of interests at the offer to put the link to the site.

Establishment of contact

After you investigated sites and have chosen what probably will agree to put the link, you should enter contact to the person which is competent to solve with you this question. Find on a site a name of this person, e-mail the address or the form of sending of the message.

1. E-mail the address

Usually on each site there is a contact information that users could pass the questions or komentarii. But on one sites of an e-mail address to find easily, and on others it is difficult. If you have difficulties with search e-mail on a site try to look research HTML a code as follows.

?         Open HTML a code of page in bolknote (in IE it is the Kind / As HTML)

?         In the menu of a notebook: Editing / find. Search for a symbol.

?         If have found, write down the address.

If on this page there is no address, try to look on other pages of a site.

2. A name

It is very important to find a contact name. The web designer receives a plenty of various letters in day and if he sees, that the reference{manipulation} to it  by name he will think, that you have given minute and have found out what is his name, this important letter hence is possible.

If not has carried, do not despair, in fact to find a name of the web designer frequently much more difficultly, than e-mail, and sometimes in general it is impossible.

If not know a name it is possible to address the letter as follows:

Dear colleague.

Dear professional in ____ areas

Or something similar.

3. The contact form

Many sites establish contact forms for reception of messages from visitors.

But forms have one lack - you do not know who will read your letter. Can be it  any administrative assistant who has no powers will read to put the link, etc. Therefore it is better to learn{find out} all the same to what address and to whom the data are sent. Let you will spend more time, but you will precisely know, with whom communicate.

Spelling of the letter with search about installation of the link

The spelling of the electronic letter, is possible the most complicated part of all linkingovoj campaigns. Because ehl. Mail contains frequently a lot of spam and many delete all letters from unknown persons not reading. Your purpose to draw attention of the web designer, right at the beginning of the letter.

The general{common} advice{councils}

Write briefly and clearly

Nobody will read 2 pages of the text, moreover and in an electronic format.

Start with the main thing

Give the web designer to learn{find out} at once that you from him  want. Your Contact data should be easily accessible in the letter.

Select a key to everyone

Try to find the approach to everyone individually, do{make} unique comments concerning each site.

Tell about benefit for him

Explain, that can give this web designer an exchange of the link with you. Say, how it would be convenient for users and that and other party .

Avoid economic language

It is not necessary to talk to the web designer in marketing language. I.e. it is not necessary to speak. That your site uses high technologies in all and to him has simply carried, that you have addressed to it , etc. Simply and clearly explain, why you think, that your dostoin site of an exchange of links.

Shortly tell about the site

Tell, that on a site is, what clauses{articles}, the goods, etc.

Spelling of thematic heading to the letter

It is extremely important part. Since by heading of the come letter, the web designer decides: to delete or esteem. Heading you should draw attention of the web designer, but not spamerskim in the way. Let know, what is it the letter not a spam.

Do not use a name of your addressee in a subject of the letter

You remember how much to you came letters with headings of type:

Alisa you vyjgrali a prize! Or Peter receive 500 $ now, etc.

On such letters already there is a reflex - at once to remove.

Do not ask about an exchange in heading

All is not necessary to spread at once in heading, inform all over again, what benefits tajatsja for him .

How to write:

Researches have shown, that the best variant is something like: " your section about ____ ".

It does not sound as a spam, and reflects an individual approach.