Electronic dispatches

The foreword

Electronic dispatches - the most powerful way of promotion of the site.

However, this way demands the greatest accuracy of use.

Ethics, optimum volume and the maintenance{contents}

Intuitively clearly, that ezheli you want, that with you continued to communicate, be pleasant in dialogue. Network dialogue essentially differs from usual. Accordingly, the netiquette differs from usual.

I shall list some rules which I for myself have developed also which always I adhere:

?         Always to adhere to the certain style of messages. Style - vesh` unique, he allows to understand at once from whom the letter and, approximately, about what. There are people to which prikol`no to write in style of FIDO. Other extreme measure - application of superofficial style what is used in paper correspondence between the organizations. Probably, it too is wrong, all the same network dialogue is less formal.

?         Always to address on "you". Never it is impossible to define{determine}, whether the woman of fifty years, which disappears behind signature "Ljuba" thus also the general director of powerful corporation. Imagine a situation: after long familiar correspondence in style « Listen, Ljubka... » You will meet personally!

?         The electronic letter should be rather laconic, but thus all should be understandable. Long letters are never read up up to the end. If the letter is not clear for the addressee is irritates down to ejection in a basket. A typical example of the similar letter: « Hello, dear!.. Let's cooperate. Yours faithfully... »

?         Absence of grammatic, spelling and other mistakes. Be not too lazy, re-read the letter before sending. Most likely you do not like letters without points, points and capital letters in names.

Regular dispatches

One of the most powerful levers of the notification of weight of people. There is such term « generation of repeated visiting », and so regular dispatches are rather effective for maintenance of numerous call of subscribers to the site. It is possible to do{make} regular dispatches only by that who has voluntary agreed to it. To work with each subscriber it is necessary very accurately, behind it  it is necessary to look after, as the sick child, immediately to react to each wish of the person and never to abuse his  attention. To send letters to such subscribers follows precisely under the schedule, only that maintenance{contents} which has been declared at a subscription, very cautiously and gradually to include in such letters advertising.

It is very useful to send nominal letters, it is pleasant to people, when him  there come letters such as « Hello, Ivan Ivanovich... ». That to do{make} does not cost, so it on a regular basis to dispatch letters the list because any of subscribers can pull out the long list of addresses on which you have sent the letter from the letter, and to use it  for own dispatch.

Disposable dispatches

Quite good method for « generation of the first visiting ». It is done{made} approximately by the next way: a quantity of the addresses broken on areas, for example, of the address of HIGH SCHOOLS or travel agencies is going to. Then the short message with the summary of a promoted resource is very accurately made and dispatched on zagotovlenomu to the list of addresses. The maintenance{contents} of the letter should be equitable to interests of that group of people on which you dispatch letters. It is more reliable, if the text of the letter was in competent English language as it is not known how cyrillics at addressees will be read. To send such letters it is necessary from the human address, instead of with nobody@domen.ru as letters from the address of robots without reflection are sent in a basket.

Some rules:

?         Never use such lists twice for half-year.

?         Respond apologies if any addressees begin to be indignant.

?         Navenoe, it is not necessary to add an apology concerning uninvited mail in the text of the message.

?         There was a fashion to send in the text of the letter identical pieces of the text, but in different codings. It can and is correct, but it irritates many.

?         If you wish to send on a regular basis messages under the collected lists of addresses - write a phrase such as « If not want to receive messages - answer with Subject=Remove »

Technics{Technical equipment} or as all this to automate

All is rather simple, on the server the form of a subscription is established, conducted or a database with addresses, or the flat formatted text file with the list of subscribers and is done{made} a script for dispatch of letters. Some practical supervision:

?         The form of a subscription

Do not do{Make} many fields in such form, to people laziness of them will fill; subscribe from root page of the site though separate page with the same form to have better is necessary; necessarily register obviously, that it is possible to make at any moment unsubscribe; provide a choice of formats of messages (plain text or attachment); check a correctness of input of E-mail address.

?         A database

If you conduct nominal base - check, that users enter; on a regular basis clean wrong or died addresses; if comes unsubscribe - process search at once.

?         A script of dispatch

If you use dispatch by the list - all very simply. It is more difficult, if dispatch nominal and as consequence{investigation} - goes for a long time. There can be problems with http-connection. In a result the script yet has not ended, and the browser speaks « Document content no data ». It is solved a constant conclusion not less 4K for the period of a time-out of the server (usually 5 minutes). And the last - always conduct broad gullies of dispatch. It will help in case of mistakes of a script - it will be possible to send in addition confidently letters, not being afraid zalupit` the repeated letter in two thousand addresses.

Practical results and supervision

Regular post dispatches - the most powerful way of support of traffic on the site. Except for that - magnificent service for users. Some results, received in practice:

?         At the announcement obnovlenij by dispatch is guaranteed will come to see at once 10 % of subscribers (and even more), and more percent{interests} twenty for the following two days.

?         It is useful to duplicate letters special page such as « news of the server »

?         Subscribers very much like, when on the big holidays of them congratulate beforehand, instead of after him .

?         And still if to collect at a subscription variable REMOTE_HOST, it is possible to learn{find out} more about character of traffic on the server and interests of groups of users.

Advice{Councils} on increase in an index of citing

As is known IC marks quantity{amount} of links to the given resource from other resources. Hence an exchange of links with other sites - a direct way to increase IC. However you should remember, that an exchange of links it, generally speaking, is not absolutely fair since. IC reflected as calculation of quantity{amount} of links on useful infu, instead of on any concrete site. So applying an exchange of links, you, by and large deceive the user:) does not confuse? Then we read further.

There are rules which are necessary for observing at an exchange of links:

Sites of your partners should not be on a free-of-charge hosting. Exception: if the site has got in the catalogue of a Yandex the link is taken into account.

You should not exchange directly links, differently they almost will cost nothing. Use various circuits of an exchange: the site 1 refers to a site 2, a site 2 on a site 3, and a site 3 in turn on a site 1.

Than it is more IC than a site referring on you, the link is especially valuable

It is not necessary to place more than 7 external links to page

Now we shall consider examples:

1000 sites share on groups on 333 and refer under the simple circuit (1-> 2-> 3-> 1) According to them IC = 333.

More complex  circuit:

To find the resources, wishing to exchange links.

Each resource receives page with 5 links which is necessary for placing on a resource.

Each resource finds 5 wishing to exchange links, and sends them page with 5 links where on the bottom position writes the text of the link with the description.

Calculation IC:

?         1 step of a pyramid: IC=0, since. IC counts resources to which refer not less than 10 sites.

?         2 step of a pyramid: IC=25.

?         3 step of a pyramid: IC=125.

?         4 step of a pyramid: IC=625.

?         5 step of a pyramid: IC=3125.

In advantages it is possible to note the minimal number of links on page, a minimum of efforts, and fast growth IC... But not all so is simple. If IC it is more 800 it causes suspicion in moderators of a Yandex and they can exclude you if them{him;it} something to not like... So it is necessary to correspond{meet} to a level...;)

Also it is necessary to note that with growth of a pyramid all to find new participants more difficultly and more difficultly...

P.S. IC is not attendance of your resource, and only an opportunity of her  to increase but as the girl once has said: « is unimportant on how much the bandy-legged dancer is high, all the same with it  I shall not dance ». Therefore create qualitative sites, and visitors always will be.